The use of the Internet for copytesting is quickly replacing both the portfolio and theater tests
Indicate whether the statement is true or false
TRUE
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Which of the following is NOT considered to be a physical distribution activity?
a. e-tailing b. transportation c. warehousing d. order processing e. inventory management
Which of the following statements describes a marketing implication that results from the simultaneous production and consumption of services?
A. Services cannot be returned or resold B. Services cannot be readily displayed or communicated C. Service quality depends on many uncontrollable factors D. Employees affect the service outcome E. There is no sure knowledge that the service delivered matches what was planned and promoted
Which of the following completes the sentence, 'A ______ pulls people with different kinds of expertise from across the organization to participate, eliminating the internal political issues relating to who in the company has primary responsibility for social media'?
a. center of excellence model b. silo model c. creative message strategy d. single solution model e. social media mix
Many firms outsource the payroll function of paying employees to firms such as ADP. Payroll is a(n):
A. value-chain activity. B. operation function. C. support function. D. supply-chain function.