What are the two main types of personal power?
a. Coercive and Expert power
b. Reward and Specialist power
c. Legitimate and Reward power
d. Expert and Referent power
d. Expert and Referent power
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Which of the following represents all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use?
A. Product development B. Production C. Retailing D. Manufacturing
DivetheBlue, a company marketing deep-sea diving equipment, charges very high prices for its products
Despite the availability of many low-priced products in the market, customers seem to prefer DivetheBlue, which has earned a reputation for selling high-quality products. This exemplifies ________. A) a pure monopoly B) an oligopoly C) a nonprice position D) break-even pricing E) target costing
Effective employee theft deterrents include _____
a. alternating the direction of hangers on merchandise near exits b. using iron gates and/or shatterproof glass on display windows c. inspecting all packages brought into the store d. locking up trash containers kept outside
The most dominant transportation mode for international freight is ______.
a. air b. water c. truck d. rail