The most dominant transportation mode for international freight is ______.
a. air
b. water
c. truck
d. rail
b. water
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When a customer believes Black and Decker makes the best and most reliable tools, this is an example of:
A) brand parity B) brand equity C) brand cooperation D) brand decision
The company's minimum rate of return is also referred to as its profit margin
Indicate whether the statement is true or false
Goodwill
a. is created when a business is purchased at a price below fair value of its net assets. b. is amortized like patents and trademarks. c. refers to an intangible asset of a business that is created from such favorable factors as location, product quality, reputation, and managerial skill. d. is reported in the fixed assets section of the balance sheet.
Credit unions are regulated by the:
a. Federal Deposit Insurance Corporation b. Federal Reserve System c. Federal Credit Union Administration d. National Credit Union Association e. Savings & Loan Association