What king of an endeavor is advertising?
a. Rewarding
b. Risky
c. Artistic
d. Easy
b. Risky
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Why is The New York Sun important in the history of advertising??
What will be an ideal response?
__________ is false or oversimplified generalizing applied to
individuals based on group characteristics. Fill in the blanks with correct word
If you were giving a student in your class a list of ethical considerations for persuasive speaking and debating, which would you NOT include?
A. Attack your opponent's evidence, sources, or reasoning. B. Always give credit to your sources through oral citations and accurate references. C. Show that your sources are credible, not biased. D. When necessary, attack your opponent to discredit her arguments.
Which of the following is NOT one of the five characteristics of interpersonal communication?
A. It begins with the self. B. It is transactional. C. It is irreversible. D. It is repeatable.