You are attempting to persuade your classmates that they should appreciate opera and attend more local productions. What kind of claim are you making?
a. Claim of policy
b. Claim of value
c. Claim of fact
d. Claim of conjecture
b. Claim of value
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In considering how knowledgeable your audience is about your topic, you should __________
a) not confuse lack of knowledge with lack of intelligence b) present information that is not connected to what your audience already knows c) downplay your expertise d) avoid acknowledging what they already know
The use of social media by British Petroleum in the wake of the Deepwater Horizon oil explosion was a classic example of __________ communication.?
a. efficient b. ethical c. viral d. crisis
"My opponent says we can lower taxes. He can't be believed or trusted. Ten years ago, he admitted to being an alcoholic." What fallacy is being committed in this statement?
a) Faulty cause b) Hasty generalization c) Appeal to popularity d) Appeal to authority e) Ad hominem attack
What metaphor is used in your textbook to illustrate how we determine whether to engage with another person?
a. gauge b. thermometer c. sensor d. barometer