The use of social media by British Petroleum in the wake of the Deepwater Horizon oil explosion was a classic example of __________ communication.?
a. efficient
b. ethical
c. viral
d. crisis
ANSWER:
d
Communication & Mass Media
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Particularly for non-native speakers, the audience?s understanding of the message is not
enhanced through the use of presentation aids. Indicate whether the statement is true or false
Communication & Mass Media
A __________ effect occurs when a speaker uses an appeal that runs in the opposite direction from the desired effect
a. roller coaster b. bounce c. boomerang d. reverse
Communication & Mass Media
A central idea should be written as a complete sentence
Indicate whether the statement is true or false
Communication & Mass Media
“I can’t tell my boyfriend his smoking upsets me!”
a. fallacy of causation b. fallacy of shoulds c. fallacy of overgeneralization d. fallacy of perfection e. fallacy of helplessness
Communication & Mass Media