In his hospitality and tourism course, Henry and his study group are charged with doing an ad campaign on a destination of their choosing. Henry suggests that they think about a destination in a colder climate, as he is sure that the rest of the groups will choose tropical locations. Hannah, another group member, is reminded of Canada's Hôtel de Glace, a hotel made entirely of ice and snow. The group loves the creative and unusual idea that came from ________ during brainstorming.
A. not criticizing
B. encouraging creativity
C. focusing on quantity
D. piggybacking
Answer: D
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An opinion stated by a "person on the street" when interviewed by a local television station reporter about a local tax issue is providing
A) factual material. B) expert testimony. C) lay testimony. D) unbiased testimony.
When should an agenda be distributed?
A. Before the meeting B. After the meeting C. During the meeting D. Near the end of the meeting
Sam, a PR professional, has pitched a story to Anita, a reporter with a local news station. Sam and Anita have never worked together. Which of the following actions would help Sam form a professional relationship with Anita and obtain the news coverage he wants?
a. giving Anita an outline of the story to save her time and effort b. sending Anita the names of experts for background information c. providing Anita with feedback on her overall reporting style d. emailing Anita regularly to check on the progress of the story
_________ may be scheduled after your speech to increase audience understanding
A) lunch B) continued research C) a public review of your outline D) a question-and-answer session