The owner of a professional baseball team asks the account representative of an advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At this point, the account representative logically begins to discuss establishing ____ for the campaign.
A. the target audience
B. a budget
C. a media plan
D. objectives
E. advertising directives
Answer: D
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The goal of sales promotion is to
A. promote goodwill with customers and the community at large. B. build a trusting relationship with a customer over a long period of time. C. stimulate quicker and more frequent purchases of a product. D. promote positive relations between a firm and its stakeholders. E. inform the consumer of the product's benefits.
The funds of Lutsan City Bank decreased after the Federal Reserve cashed the checks that it received after selling government securities. As a result, the bank had to cut back on its loan offerings as it did not have sufficient funds to provide loans. This scenario exemplifies _____.
A. open market operations B. market monetarism C. reflation D. articles of incorporation
Data communications via circuit switching involves three phases:
A. connect, transfer, hang-up B. ring, talk, hang-up C. dial, transfer, disconnect D. establishment, data transfer, disconnect
An example of a cross-functional business process is
A) identifying customers. B) transporting the product. C) creating a new product. D) assembling a product. E) paying creditors.