The top three methods used by PR professionals to contact journalists are email, telephone and social media
Indicate whether the statement is true or false
True .
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French and Raven proposed different categories of power. Which is not one of them?
a. Legitimate power. b. Preferred power. c. Referent power. d. Reward power.
Time-shifting devices such as TiVo
A) have been welcomed by television advertisers. B) undermine the attraction of television as an advertising vehicle. C) allow advertisers to reach potential customers in greater numbers. D) reduce costs for advertisers.
A speaker who wants to highlight words and sentences by making alterations in rate,
volume, and pitch employs a. emphasis b. phrasing c. articulation d. quality
Statistics from the government and independent sources are generally considered
A) biased. B) unbiased. C) untrustworthy. D) supporters of a particular viewpoint.