Which of the following statements about mobile Web sites is not true?
A) Mobile Web sites run on a firm's servers, just like a traditional Web site.
B) Mobile Web sites can be built using standard Web tools such as server-side HTML, Linux, PHP and SQL.
C) Generally, mobile Web sites operate more quickly than traditional Web sites viewed on a desktop computer connected to a broadband office network.
D) Most large firms today have mobile Web sites.
C
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Establishing credibility in persuasive messages
A) is impossible unless the audience is already familiar with you. B) is a waste of time, since data and evidence are the only things audiences find convincing. C) requires a condescending, "know-it-all" tone. D) works only when you make negative comments about your company's competitors. E) is essential when you are trying to persuade a hostile or skeptical audience.
Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps the banks to ________
A) reduce the rate of customer defection B) make low-profit customers more profitable C) enhance the growth potential for each customer through cross-selling D) increase the longevity of the customer relationship E) focus disproportionate effort on high-value customers
What is the first component of an action sequence?
a. considering the consequences of the act b. motivation c. the act itself d. opportunity
The life of one who dies in a workplace accident has ________ value that can be measured, in part, by the lost wages that would have been earned had that person lived.
A. absolute B. intrinsic C. extrinsic D. instrumental