Corporate board members must make a diligent effort when making decisions. This is called the ______.
A. duty of loyalty
B. duty of independence
C. duty of care
D. duty of commitment
C. duty of care
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Which of the following is the best example of relationship marketing?
A. Gate Corp. uses personal selling till the provider stage to reach individual customers. B. Venus Inc. focuses on using print media to have a wide reach. C. Fin Corp. focuses on short-term gains through one-time transactions. D. Kite Inc. uses mass media to communicate with its target audience. E. Felix Inc. develops a long-term link with individual customers for mutual benefit.
Haylock Inc. bases its manufacturing overhead budget on budgeted direct labor-hours. The direct labor budget indicates that 7200 direct labor-hours will be required in August. The variable overhead rate is $1.80 per direct labor-hour. The company's budgeted fixed manufacturing overhead is $100,380 per month, which includes depreciation of $8970. All other fixed manufacturing overhead costs represent current cash flows. The August cash disbursements for manufacturing overhead on the manufacturing overhead budget should be:
A. $104,370 B. $113,340 C. $12,960 D. $91,410
Emergency products
A. need adequate representation in major shopping areas. B. can have limited availability as long as display is good. C. need widespread distribution but with assurance of preferred display. D. need widespread distribution near probable points of use. E. need widespread distribution at low cost.
One of the biggest challenges facing a marketing researcher is converting a complex set of data into a form that can be read and understood quickly by executives, managers, and other employees who will make decisions from the research.
Answer the following statement true (T) or false (F)