What type of background check should one conduct if an organization is concerned about the safety and welfare of customers and employees and the security of company property?
A. education history verification
B. driving record verification
C. criminal history verification
D. work history verification
C. criminal history verification
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________ is one type of qualitative research in which the purposes of the project are disclosed to the respondent or are obvious given the nature of the interview
A) A direct approach B) An indirect approach C) A panel D) A survey E) An informed approach
Answer the following statements true (T) or false (F)
A problem brought up by SATTA is the diversity of users in terms of their decisions and their possible different information needs.
Placing graphic material in the appendix is
a. recommended when the graphics would make the discussion complicated to follow. b. recommended the majority of the time to simplify text preparation. c. not recommended if the information is quantitative. d. never recommended.
The diffusion of innovation theory is useful to marketers in helping them
A. adjust to the performance life cycle. B. determine a target market. C. predict how long it will take for a new product to gain market acceptance. D. avoid the cost of concept testing. E. predict which types of customers will buy their product immediately and later.