The diffusion of innovation theory is useful to marketers in helping them
A. adjust to the performance life cycle.
B. determine a target market.
C. predict how long it will take for a new product to gain market acceptance.
D. avoid the cost of concept testing.
E. predict which types of customers will buy their product immediately and later.
Answer: E
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Which of the following is not one of the practices added in 2010 by the FTC to its framework for privacy?
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Taking time to establish a proper rapport with customers results in:
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