________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random
A) Systematic dialing
B) Cluster dialing
C) Quota dialing
D) Random-digit dialing
E) Speed dialing
D
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Which of the following is a disadvantage of direct marketing?
A) invasion of privacy B) inability to build brand awareness C) low chances of customers avoiding messages D) inability to control marketing communication E) inability to maintain information security
One valid criticism of the typical marketing mix of product, place, pricing, and promotion is that services are not considered
Indicate whether the statement is true or false
______ is the process of gathering and analyzing information about an audience to make informed choices about the content and delivery of a presentation.
a. Demographic analysis b. Audience analysis c. Target analysis d. Audience inventory
The performance measure that considers routine interruptions is known as ____________________ capacity
Fill in the blank(s) with correct word