Which of the following advertising technique is also a lowest common denominator approach?
A) unique selling proposition
B) positioning
C) stealth
D) infomercial
Answer: A
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What unsatisfactory verbal behaviors by students have you witnessed in this classroom? Why do those behaviors have a negative impact? What could your instructor do to create a more favorable climate for communication?
What will be an ideal response?
The show I Love Lucy was controversial when it first came out for which of the following reasons?
A. It showed Ricky and Lucy sharing a bed. B. It showed Lucy pregnant. C. It had the White Lucille Ball married to the Cuban American Desi Arnaz. D. It showed Desi Arnaz shaking his hips during dance numbers.
What does your textbook say about eye contact for public speakers who address audiences in the United States?
A. To appear credible and trustworthy, a speaker should gaze intently at one section of the audience. B. Speakers should look at the audience about 80 to 90 percent of the time they are talking. C. Even with a large audience, engaging the eyes of each person is preferable to scanning the audience in general. D. In classroom speeches, it is most important to maintain steady eye contact with the instructor. E. Speakers who establish strong eye contact with the audience lose credibility as a result.
Carla is a high school student preparing for a speech, about global warming, in which she will claim that human activity is causing a rise in global temperature. Which of the following evidence is the least credible support for this claim?
A. the example of shrinking glaciers in the Swiss Alps, as shown by maps created by National Geographic magazine B. Carla's personal narrative about winters being colder and snowier when she was younger C. a quote from a meteorologist at a local university, stating that "Earth's average annual temperature has risen by more than a degree since humans started burning fossil fuels in large amounts" D. a report from the International Panel on Climate Change stating that most scientists agree that humans are causing global warming