Beth tested the persuasiveness of two persuasive messages aimed at discourage people from checking their phones will driving and found that the message that had graphic pictures of crash scenes was more persuasive than the message that had a close up of a phone. Beth wants to apply these findings to another campaign she is working on about binge drinking.

a. This is a good idea because graphic pictures have shown to be persuasive.
b. Beth should find graphic pictures of someone passed out and sick from drinking too much.
c. Beth needs to be careful because graphic images might have different effects in a different context.
d. this is not the best idea because it would be difficult to find graphic images of binge drinking


c. Beth needs to be careful because graphic images might have different effects in a different context.

Communication & Mass Media

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According to the textbook, your self-image is how you view yourself in a particular situation

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell. 2. The New Coke product, introduced in 1985, failed because most people did not like the taste. 3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action. 4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards. 5. Most American consumers can easily identify native advertising as paid marketing messages.

Communication & Mass Media

In 2004, when Ben Bagdikian published the seventh update of his analysis, he claimed that the number of companies that generated most of the mass media revenue in the United States had shrunk to:

a. 5 b. 50 c. 500 d. 5,000

Communication & Mass Media

Explain the difference in the ways high-power-distance cultures and low-power-distance cultures view power

What will be an ideal response?

Communication & Mass Media