Every year around mid-May, the Grand Hotel on Mackinac Island runs a special to coincide with the Lilac Festival. This special offers visitors a three day stay (3 days/2 nights) combined with all meals and a guided tour of the various Lilac displays. Which of the following terms best captures this program?
A. Sales and Operations Planning
B. Marketing Strategy
C. Yield Management
D. Aggregate Planning.
C. Yield Management
Explanation:
Yield management is a strategy that shapes demand in a way that generates greater revenues and profits.
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Which of the following costs would be included in factory overhead in the manufacture of a student's desk?
a. The wages of the operator of the machine that bends the metal legs of the desk into shape. b. The wages of the forklift operator who moves desks from one manufacturing station to the next. c. The cost of the plastic used to form the writing surface. d. The wages of the worker who assembles the components.
Which of the following would encourage the more positive response to a routine message?
A) A request implied in a communication about an unrelated topic B) A request made by letter C) A request made at a group meeting D) A request made using email E) A request made in person
Answer the following statements true (T) or false (F)
By making choices regarding what we focus on and what we think about, we inevitably make choices that shape our psychological worlds.
How should you identify the title of a book?
a. italic b. bold c. underline d. quotation marks