A(n) ________ is a brand that is developed by a national-brand vendor, often in conjunction with a retailer, and sold solely by the retailer.
A. subbrand
B. generic brand
C. exclusive brand
D. premium brand
E. copycat brand
Answer: C
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Making it easier for the audience to skim a message for highlights is done by improving what?
A) Conciseness B) Clarity C) Tone D) Readability E) Headings
At the ________ level of listening, the listener actively tries to hear what the prospect says but does not make an effort to understand the intent.
A. active B. transitional C. intermediate D. marginal E. evaluative
Broadcast media include all of the following EXCEPT which one?
A) network television B) local television C) cable television D) radio E) the Internet
Jacob brings donuts in for his employees once a week, but he varies which day he brings them (sometimes on Monday and sometimes on Wednesday, etc.). The employees never know when they will be treated with donuts, so the element of surprise is motivating. Jacob is using which type of reinforcement schedule?
A. fixed-ratio B. variable-interval C. fixed-interval D. variable-ratio