The body is such an important delivery factor that it begins affecting audience perceptions before a

speaker gets to the podium.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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Which component of a direct mail package helps gather a response from the intended recipient?

a. Reply card b. Return envelope c. Teaser d. Brochure

Communication & Mass Media

What is influence?

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. According to the textbook, Social media is not just a fad that can be addressed in a moment’s notice. 2. All social media platforms are the same. They do not have any defining or unique features to them. 3. Branded content is more trustworthy than user-generated content. 4. Based on what was discussed in the textbook, social media is a science, not an art. 5. Social media is owned by the community, not by one person or platform.

Communication & Mass Media

________ protect original works of authorship

a. Trademarks b. Service marks c. Copyrights d. Privacy law

Communication & Mass Media