Answer the following statement(s) true (T) or false (F)
1. According to the textbook, Social media is not just a fad that can be addressed in a moment’s notice.
2. All social media platforms are the same. They do not have any defining or unique features to them.
3. Branded content is more trustworthy than user-generated content.
4. Based on what was discussed in the textbook, social media is a science, not an art.
5. Social media is owned by the community, not by one person or platform.
1. True
2. False
3. False
4. False
5. True
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Which theory/model examines the extent to which others in the social environment use a particular technology and communicate positively about is use?
A. dual capacity model B. channel expansion theory C. media richness theory D. social information processing model
As described in class and in the book, a nation in which red shirts and yellow shirts are fighting one another for the control of the nation, even to the point of some citizens advocating the breakup of the nation, is:
a. Argentina b. Brazil c. Saudi Arabia d. Thailand e. Turkey
Belle Inc., a cosmetics company, wants to market its new product globally. What method should the company adopt, and why?
a) The company should publicize the products across selected cities and collect feedback from publics through a pilot test; because it helps the company restructure or modulate the publicity campaign to maximize exposure b) The company should send two or three different appeals to various audiences and then monitor the response rate through a split-message technique; because it helps the company grasp how the people heard about the campaign c) The company should carry out a content analysis process among a variety of products; because it helps the company formulate an empirical basis to modify the product with d) They should carry out a product recall process; because it helps the company find out which message is recalled by the public.
The material you use to support your ideas including examples and definitions is called:
A. deduction B. reasoning C. evidence D. argument