Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who purchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

A. People marketing
B. Customer relationship management
C. Consumer market segmentation
D. Mass customization


Answer: B

Business

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Uniformity of accounting for interstate electric companies is prescribed by the Interstate Commerce Commission

Indicate whether the statement is true or false

Business

Which sentence contains the past participle of the regular verb work?

A) Juan is working on a big project for a major client. B) Juan works on many projects at the same time. C) Juan worked overtime last Friday. D) Juan had worked for his employer for six years.

Business

The _______ module performs end-to-end encryption and obtains session keys on behalf of users

A. PKM B. RCM C. SSM D. CCM

Business

An ongoing discussion among business managers is the return on employee investment (ROEI). Employers want to maximize business profitability, and employees are a significant part of organizational success. Investments into employee training and professional development comprise a significant part of many companies’ budgets. Measures including providing tablet computers for employees to pursue flexible learning opportunities and self-paced classes give employers the opportunity to reduce training and development costs. What are the pros and cons of these practices?

What will be an ideal response?

Business