Answer the following statement(s) true (T) or false (F)
1. A history of a discipline is the one correct view of that history.
2. Historiography studies the persuasive effect of writing history in particular ways.
3. One key goal of research is to make developments and corrections to our understanding.
4. The first formally organized professional association in communication was the World Communication Association.
5. Aristotle and Socrates taught communication to the sons of wealthy citizens.
1. False
2. True
3. True
4. False
5. True
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The development of multiple niche formats is the result of
a. the increase in the number of stations. b. changing audience tastes. c. marketing by the major record labels. d. government regulation.
An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as _____________
A) evaluative research B) goal setting C) team building D) a planning grid E) a situation analysis
_______ is an uncritical, nonevaluative process of generating associated ideas.
a. Audience analysis b. Brainstorming c. Concept mapping d. Audience adaptation
Fifty percent of our communication is nonverbal.
a. true b. false