An accurate and unbiased description of the reasons why it has become necessary to take public relations actions is known as _____________

A) evaluative research
B) goal setting
C) team building
D) a planning grid
E) a situation analysis


Answer: E

Communication & Mass Media

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Knapp's stage model conceptualizes relationship development as a _____

a. straight line b. pyramid c. ladder d. staircase

Communication & Mass Media

Once you have completed your preparation outline, you should analyze it by asking all of the following questions EXCEPT

A) Does the speech as outlined fulfill the purpose you have specified? B) Will the signposts help listeners understand the flow of each idea into the next? C) Does it include appropriate delivery cues? D) Have you chosen the best supporting material?

Communication & Mass Media

In “class shaming,” ______. A

A. the working class is given positive representation B. the working class are presented as losers and incompetents C. the wealthy are targeted and shown as shallow D. the working class are shown to be more important than they actually are

Communication & Mass Media

When discussing cultural values, the term "context" covers

A. whether or not people are comfortable with ambiguity. B. what is considered good, desirable, and valuable, or vice versa. C. the external environment surrounding and affecting a speech. D. the extent to which speakers are expected to say what they mean directly.

Communication & Mass Media