When Gerard and his team seek to evaluate blogs according to three dimensions — relevance, sentiment, and authority — they are focused on characterizing the ________ of word of mouth
A) speed
B) source
C) scale
D) share
E) space
B
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After many years of doing his laundry at a public laundromat, Brett was glad to move into an apartment with washer and dryer hookups. He planned to buy a washer and dryer to save time and money. Which of the following needs would the purchase satisfy?
A. Utilitarian needs B. Psychological needs C. Social needs D. Motivational needs E. Physiological needs
Which of the following is the formula for payback period?
A. Initial investment / increased cash flow per period. B. (Average annual income from IT initiative) / (Total IT initiative investment cost). C. CFt / (1 + r)t D. Increased cash flow per period / initial investment.
Exploratory research would be used to gather data about the market potential for a new product
Indicate whether the statement is true or false
A marketing channel that consists of one or more intermediaries is known as a(n) ________ marketing channel
A) cyclic B) upstream C) looped D) direct E) indirect