What is an example of an ethics-based initiative that could be evaluated through employee performance?
a. employee participation in personal philanthropy
b. affirmative action hiring goals
c. mood of employees in a department
d. how many promotions have been made in a year
b. affirmative action hiring goals
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Laws and regulations in different countries frequently lead to obligatory design. Giving examples, show how this can have an impact in global marketing
What will be an ideal response?
The recency effect is the tendency for the last item presented to be the best remembered and should be used when the message is likely to be contrary to the receiver's current point of view.
Answer the following statement true (T) or false (F)
Describe the inventory function that a firm is relying on when it purchases inventory in advance of expected high demand. Give at least one example of this type of inventory management decision.
What will be an ideal response?
One of the difficulties in measuring the effectiveness of IMC efforts is the ________, where consumers do not act immediately after receiving a marketing communication.
A. click-through delay B. lagged effect C. decoding decomposition effect D. noncommittal effect E. viral effect