Laws and regulations in different countries frequently lead to obligatory design. Giving examples, show how this can have an impact in global marketing

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It is true that laws and regulations in different countries frequently lead to obligatory product design adaptations. Corporations have to develop or modify products to meet the requirement. This may be seen most clearly in Europe, where one impetus for the creation of the single market was the desire to dismantle regulatory and legal barriers that prevented pan-European sales of standardized products. These were particularly prevalent in the areas of technical standards and health and safety standards. In the food industry, for example, there were 200 legal and regulatory barriers to cross-border trade within the EU in 10 food categories. Among these were prohibitions or taxes on products with certain ingredients and different packaging and labeling laws. As these barriers are dismantled, there will be less need to adapt product designs, and many companies will be able to create standardized "Euro-products."

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What is meant when a negotiator is "negotiating at the back table"?

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What will be an ideal response?

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