When Procter & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy called:
A. demarketing
B. selective perception
C. undifferentiation
D. cannibalization
E. market repositioning
Answer: D
You might also like to view...
Why is it important for companies to embrace diversity and to commit to the changing demographics of our society?
What will be an ideal response?
Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store. This exemplifies the customer relationship management (CRM) trend of__________
Fill in the blanks with correct word.
Fractions, percentages, and the Dow Jones industrial averages are examples of the common language used in communicating difficult or complex numbers
Indicate whether the statement is true or false
On September 1, Year 1, Orville Corporation has unrestricted Retained Earnings of $600,000, Appropriated Retained Earnings of $400,000, Cash of $850,000, and Accounts Payable of $50,000. What is the maximum amount that can be used for cash dividends?
A. $450,000 B. $600,000 C. $850,000 D. $800,000