Employers now recognize that when employees use social media at work, the employees become "brand evangelists" for the organization
Indicate whether the statement is true or false.
Answer: True
Explanation: Many businesses have come to realize that employees can be effective brand evangelists in their use of social media—if the company provides guidelines for employees to follow and if employees are trained to communicate effectively within those guidelines.
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If a marketing researcher chooses to use word associations, the researcher is using ________
A) closed-end questions B) Likert scale questions C) open-end questions D) rating scale questions E) semantic differential questions
A nondeductible charitable contribution is a permanent book/tax difference.
Answer the following statement true (T) or false (F)
Generally accepted accounting principles regulate how and what financial information is reported by businesses
Indicate whether the statement is true or false
Capital structure is equal to financial structure minus current liabilities
Indicate whether the statement is true or false