Clark participated in a research study conducted by Red Lobster restaurants in which he was asked to provide a verbatim story about a satisfying and dissatisfying service encounter he had at Red Lobster. Which of the following types of research studies did Clark participate in?
A. Trailer calls
B. Complaint solicitation
C. Critical incidents studies
D. Customer panels
E. Relationship surveys
Answer: C
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Fill in the blank(s) with the appropriate word(s).
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What will be an ideal response?
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