What factor is likely to influence our own social categorization and attitudes toward others?
a. our heritage and family history
*b. our own group identification
c. the region of the world we grew up in
d. our social economic status
*b. our own group identification
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Answer the following statements true (T) or false (F)
1. If a business is considering buying a new vehicle, the cost of the insurance premium is relevant to the business decision. 2. Managerial accountants assist managers in the decision-making process by gathering and analyzing relevant information. 3. When considering whether to replace the building roof, the total amount paid for previous roof repairs is relevant to the business decision. 4. If a business is considering whether to replace old equipment with newer equipment, the cost of operating the old equipment, compared to the cost of operating the new equipment, is relevant to the business decision. 5. Tryniski Company is considering purchasing a new truck. The decision has been narrowed to two models. The cost of each of these two trucks is relevant to this business decision.
KFC is very protective of its "Seven Herbs and Spices" recipe, which, in the view of the company, gives it a significant competitive advantage over other restaurants, and will use any legal resource available to protect its patented formula. Which dimension of brand equity does this example illustrate?
A. brand loyalty B. brand assets C. perceived quality D. brand awareness E. brand association
Pilot-test your questionnaire on a broad cross-section of people, and make any needed improvements as you continue the survey
Indicate whether the statement is true or false
A popular sports company grants a license to people who use their logo on T-shirts and caps. They charge the company for the rights to use the logo. This is an example of which of the following revenue models?
a. advertising revenue model b. intermediation revenue model c. licensing revenue model d. razor-and-razor-blades model