KFC is very protective of its "Seven Herbs and Spices" recipe, which, in the view of the company, gives it a significant competitive advantage over other restaurants, and will use any legal resource available to protect its patented formula. Which dimension of brand equity does this example illustrate?
A. brand loyalty
B. brand assets
C. perceived quality
D. brand awareness
E. brand association
Answer: B
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Corporate income statements must be prepared in multistep form
Indicate whether the statement is true or false
In order to satisfy customers, companies offer customer services such as warranties, credit, speedy delivery, and gift wrapping.
Answer the following statement true (T) or false (F)
Lexie cannot make up her mind on which shoes she should pick for her winter formal. She has spent over an hour with the shoe salesperson, Kris, going back and forth from sandals to pumps then to wedges. Even though Kris has had it with the indecision, she has kept her composure. Kris has brought every pair that Lexie asked for and was pleasantly available for questions of fit and opinions. Kris is compelled to be polite regardless of her true feelings. This is an example of
a. Emotional dissonance b. Negative effect c. House rules d. Emotional regulation
Approximately what percentage of large companies deliver a portion of their training online?
A. 50% B. 60% C. 30% D. 40%