Purposefully planned messages sent to selected media promoting the company without payment to the media is called:
A. Advertising.
B. Internal communications.
C. Corporate sponsorship.
D. Publicity.
Answer: D
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If it takes 45 days to sell inventory, 30 days to collect for the sale, and creditors' payment terms are 60 days, the financing period is 135 days
Indicate whether the statement is true or false
When computing dilutive EPS, the treasury stock method can be used for all of the following except
a. stock warrants. b. convertible preferred stock. c. stock options. d. stock rights.
Answer the following statements true (T) or false (F)
1.The interpersonal level of self is motivated by self-interest. 2.Cultural misunderstanding is frequently caused by a lack of awareness of differences in cultures. 3.Social awareness is the ability to understand what one is feeling and how to direct those feelings. 4.People who do not trust others often are viewed by others as untrustworthy themselves. 5.The human value orientation views people and relationships in a negative manner.
Using the BCG portfolio analysis, a "dog" should be phased out unless
A. the market has a small chance of rebounding. B. additional resources could increase its relative market share slightly. C. its marketing manager is a champion of the product. D. it complements or boosts the sales of another product. E. None of the choices is correct. Dogs should be phased out.