In activity-based costing, the first step in assigning costs is to
a. analyze all nonvalue-adding activities to determine if they are necessary support areas.
b. accumulate costs for each activity.
c. identify and classify each activity.
d. separate nonvalue-adding activities from value-adding activities.
C
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Which of the following statements is true about global marketing?
A) Marketing practices must vary between different market segments. B) Customers and markets across regions are considered similar. C) Transferring irrelevant experience between markets may be beneficial. D) Marketing initiatives cannot include more than one marketing mix element.
________ involves changing the product to meet local requirements, conditions, or wants
A) Product invention B) Straight product extension C) Standard global marketing D) Communication adaptation E) Product adaptation
A most likely sign of dependence on a smartphone is
A) wearing only clothing that has a built-in pouch for a phone. B) keeping the phone in a briefcase or handbag. C) including your phone number on your business card and résumé. D) continuous holding of the phone even when not in use.
The state of New York regulates private activities to protect or promote the public order, health, safety, and general welfare under its
A. police powers. B. taxing powers. C. spending powers. D. supremacy powers.