What concept in design thinking is described by the question “how sustainable is the idea in the long term?”
a. feasibility
b. viability
c. durability
d. desirability
b. viability
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The process of preparing and integrating a company's advertising efforts with the overall IMC message is the:
A) message theme B) advertising management program C) executional framework D) communication analysis
If a lease is classified as a capital lease because the lease agreement contains a bargain purchase option, the time period to be used by the lessee to amortize the leased property is
A. the lease term. B. the expected economic life of the property. C. the lease term or the expected economic life of the property, whichever is shorter. D. the maximum amortization period for intangible assets.
According to McClelland’s need theory, the need for power is ______.
A. the need to influence others to do what you want B. the need for close personal relationships C. the drive to succeed at high levels D. the need for consistent feedback
Identify the adjectives in the sentence. Cass booked an inexpensive room in a quiet old hotel