How is a product's name part of an IMC campaign?
What will be an ideal response?
The hallmark of IMC is consistency in messages across media. The product name
is a central part of that message.
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An informative speech that explains how school violence is a result of student frustration and resentment is an example of a: a. causal pattern
b. topical pattern. c. spatial pattern. d. chronological pattern.
When using testimony, it is important to ____
A) quote experts who are not motivated by self-interest B) paraphrase what experts say, rather than quoting them directly C) avoid lay opinion since the layperson lacks expertise D) avoid personal testimony, since you are not an expert
Cable nets and the WB would schedule several plays of the same children's show each day because
a. children are loyal to the program, not the network. b. the channels were new and could not afford more programming. c. the children's television regulations required them to do so. d. animation is inexpensive to produce.
To defend against a possible libel suit, a journalist should ______.
A. spell-check his or her writings before publication B. get his or her facts straight in materials to be published C. ask his or her boss to confirm that the articles are accurate D. make sure that his or her work is still pertinent before publication