Examining the correlation between an audience’s perception of what’s important and mediacoverage of those issues is the focus of _____
a. uses and gratifications
b. cultivation theory
c. agenda-setting capacity
d. linear model research
Answer: c
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When developing a survey instrument, it is important to pay attention to the wording of survey questions because
A) people remember polysyllabic words best. B) people remember the words they heard first. C) wording can skew responses. D) people will reject a pollster who uses slang.
Vocal adjustments can create powerful differences in meaning.
Answer the following statement true (T) or false (F)
Members of your group disagree about whether they should make decisions by consensus or whether majority rule should be used. This is an example of
A. collaborative conflict. B. internal conflict. C. relationship conflict. D. process conflict. E. task conflict.
In what ways have smartphones and social media altered the gaming industry?
What will be an ideal response?