Deductive Organizational Pattern ? Outlining your messages to meet your receiver's expectations will increase your chances of preparing a document that elicits the response you desire. Most good-news and routine messages use the deductive organizational pattern. Exceptions occur when the cultural context and audience expectations call for an alternate approach. Messages that convey pleasant
information are referred to as good-news messages. Direct good-news messages put the good news _________. A. after the main idea B. in the opening sentence C. in the last sentence
Fill in the blank(s) with correct word
in the opening sentence
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According to the IRS's LIFO conformity rule, a company that chooses LIFO to report net income to its shareholders may not use LIFO in preparing its income tax return
a. True b. False Indicate whether the statement is true or false
Which of the following statements is true in the context of ethnic markets in the United States?
a. Asian American buying power has decreased significantly. b. African American buyers are on average older than all other ethnic groups. c. More than half of Hispanic Americans are of Mexican descent. d. Asian Americans have the lowest education levels among all other ethnic groups.
A decision maker using break-even analysis must assume that suppliers do not provide discounts for large orders
Indicate whether the statement is true or false
The marketing mix variable that deals with what a consumer must give up in order to purchase a product or service is
A. distribution. B. production. C. packaging. D. promotion. E. price.