Which of the following statements is true in the context of ethnic markets in the United States?
a. Asian American buying power has decreased significantly.
b. African American buyers are on average older than all other ethnic groups.
c. More than half of Hispanic Americans are of Mexican descent.
d. Asian Americans have the lowest education levels among all other ethnic groups.
ANSWER: c
The term Hispanic encompasses people of many different backgrounds. Nearly sixty percent of Hispanic Americans are of Mexican descent.
You might also like to view...
Chancellor Company purchased merchandize worth $900 on credit, terms n/30 and returned merchandize worth $100 on next day. What is the required journal entry to record the merchandize returns under the perpetual inventory system?
a. Accounts Payable 100 Purchases Returns and Allowances 100 b. Accounts Payable 100 Merchandize Inventory 100 c. Merchandize Inventory 100 Purchases Returns and Allowances 100 d. Purchases Returns and Allowances 100 Merchandize Inventory 100
When a prospect simply cannot imagine how a product can be used, a salesperson's best strategy is to:
A) use a product demonstration B) convert features to benefits C) cover one idea at a time D) appeal to more than one sense E) use more technical terms
________ leases are long-term leases that do not meet any of the five criteria for finance leases.
What will be an ideal response?
FAAThe Federal Aviation Administration has been struggling for several years with antiquated systems, and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours, resulting in significant snarls at major airports. The most recent failure occurred in the FAA's core telecommunications network, called the Federal Telecommunications Infrastructure (FTI), which is managed by Harris Corporation. Marc Raimondi, a spokesperson for Harris Corporation, said, "The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency, prompting Congress to demand the FAA and its contractors to do more
to prevent these malfunctions. The problem is that the FAA has been using a patchwork approach by updating with modern hardware and software on old systems instead of a complete overhaul of the system. The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables. The FAA is waiting for White House approval on whether it will have the funds to take this next step.Refer to FAA. When the FAA purchases a satellite-based system, this will be a situation in which it is purchasing an entire system, not just a modified part or new vendor for existing parts. Basically, this is a situation in which the FAA will be purchasing a system for the first time and is referred to as a(n): A. straight rebuy B. modified rebuy C. new buy D. original equipment purchase E. primary purchase