Why do companies advertise?

A. to increase consumer knowledge
B. to catch the attention of competitors
C. to promote the purchase of a product
D. to get their message out


Answer: C

Communication & Mass Media

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The U.S. Preventive Services Task Force created a media "firestorm" when it ________

A) said cancer was a political, not scientific, issue B) proposed mandatory breast cancer screening in high schools C) suggested reduced screening for breast cancer D) A and C E) B and C

Communication & Mass Media

The specific purpose statementshould include several goals for the speech

Indicate whether the statement is true or false

Communication & Mass Media

A speech about _____ presents information about tangible things

A) people B) ideas C) procedures D) objects

Communication & Mass Media

The inverted pyramid news-writing formula:

a. developed as an adaptation to the digital news environment b. tells a story in an entertainment format c. begins a story with the most important information d. begins with teasers and ends with the most important information

Communication & Mass Media