Why do companies advertise?
A. to increase consumer knowledge
B. to catch the attention of competitors
C. to promote the purchase of a product
D. to get their message out
Answer: C
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The U.S. Preventive Services Task Force created a media "firestorm" when it ________
A) said cancer was a political, not scientific, issue B) proposed mandatory breast cancer screening in high schools C) suggested reduced screening for breast cancer D) A and C E) B and C
The specific purpose statementshould include several goals for the speech
Indicate whether the statement is true or false
A speech about _____ presents information about tangible things
A) people B) ideas C) procedures D) objects
The inverted pyramid news-writing formula:
a. developed as an adaptation to the digital news environment b. tells a story in an entertainment format c. begins a story with the most important information d. begins with teasers and ends with the most important information