The U.S. Preventive Services Task Force created a media "firestorm" when it ________

A) said cancer was a political, not scientific, issue
B) proposed mandatory breast cancer screening in high schools
C) suggested reduced screening for breast cancer
D) A and C
E) B and C


Answer: C

Communication & Mass Media

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The local newspaper allows readers to comment on stories in its online edition. Readers do not have to give their names, and many of the comments are extreme. This is an example of __________ messages.

A. onymous B. anonymous C. denotative D. connotative

Communication & Mass Media

Andy has been called in to have a heart-to-heart conversation with a client about a campaign they are running. In 2 months, they want to get a million followers on Instagram and get 50,000 engagements on Twitter. What issue does this raise for this campaign?

A. They are not embracing the realistic component of effective objectives. B. They are not embracing the specific component of effective objectives. C. They are not embracing the time-specific component of effective objectives. D. This is a strong objective statement to have for this campaign.

Communication & Mass Media

People who are most likely to have influenced your career choices are those whose success has received considerable public attention

Indicate whether this statement is true or false.

Communication & Mass Media

In an argument "reasoning" is the position or assertion a speaker wants the audience to accept

Indicate whether the statement is true or false

Communication & Mass Media