What does it mean if a company's website has a high bounce rate?
A. Potential customers who click on their ad are only visiting the company's home page.
B. Potential customers are clicking on their ad and the company's website is holding their interest enough for them to explore other page links.
C. Potential customers are not clicking on their ad and are instead clicking on the ads of their competitors.
D. The company has successfully engaged customers to pass along information to other potential customers.
E. The company's website ranks high in a search engine's unpaid results.
Answer: A
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In larger, older organizations:
A. decisions are delegated to empowered, decentralized subsidiary managers. B. more decisions are delegated to the subsidiary headquarters. C. decisions regarding local adaptation are made at headquarters. D. more decisions are made at headquarters of parent company.
NOW accounts offer an option to traditional demand deposits. All of the following are characteristics of NOW accounts except one. Which is it?
A) You must generally maintain high minimum balances. B) There is a monthly fee associated with them. C) The interest rate is generally higher than other savings accounts. D) The interest rate is generally lower than other cash management alternatives.
The evaluation process of creative outputs is usually subjective; the advertising or brand manager relies on qualitative considerations for evaluation.
Answer the following statement true (T) or false (F)
A counteroffer ______ the original offer
a. completes b. increases c. enhances d. improves e. none of the other choices are correct