Three aspects of packaging that are especially important in international marketing are labeling, aesthetics, and:
A. price
B. length of distribution channel
C. counterfeiting potential
D. warranties
E. climate considerations
Answer: E
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Ted is addressing which of the following to ensure that he will seek out information and social support confirming that he made the right decision?
A. need for reassurance B. minimal justification for action C. persuasive power D. cognitive dissonance
______ occurs when lower expectations lead to lower performance.
A. Pygmalion effect B. Galatea effect C. self-fulfilling prophecy D. Golem effect
Why do firms that enter into foreign trade need to adhere to the principles of the marketing mix?
What will be an ideal response?
Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Kim then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used ________ segmentation and then used ________ segmentation.
A. lifestyle; macromarketing B. geographic; loyalty C. behavioral; geodemographic D. micromarketing; loyalty E. geodemographic; lifestyle