How do people perceive change in organizations?
What will be an ideal response?
Answers will vary. Early research of individuals and organizations in the midst of environmental change found that people often experience change as a threat and respond by relying on well-learned and dominant forms of behavior. That is, people often become rigid and reactive in the midst of change, rather than open and responsive. This behavior works well in the face of gradual, incremental change. Big changes disrupt people's habitual behavior and force them to learn new skills, often creating discomfort and discontent. Please see the section "Behavior in Times of Change" for more information.
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Some musicians now see writing and singing songs for advertisements as a way to get their songs heard and eventually played by individuals, apart from the ad. The advantages of this method of writing songs for ads include the following, except:
A) it is easier to develop brand awareness, brand equity, and brand loyalty B) marketers see an opportunity to tie a new, emerging song to a product C) many consumers are interested in finding out who performs the music in various ads D) the Internet provides an opportunity to post the song for people to enjoy
Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a ________
A) steward B) status symbol C) heuristic D) reference group E) microculture
A journal entry includes a debit to Work in Process Inventory and a credit to Raw Material Inventory. The explanation for this would be that
a. Direct material was placed into production. b. Direct labor was used for production. c. Indirect material was placed into production. d. Raw material was purchased on account.
A contract between an adult and a minor is
a. voidable only by the minor. b. voidable only by the adult. c. unenforceable. d. void.