The purpose of standard costing is to:
a. Determine optimal production level for a given period.
b. Eliminate the need for subjective decisions by management.
c. Control costs and promote efficiency.
d. Budget costs with improved accuracy.
c
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Which of the following factors determines that a marketing channel is an indirect channel rather than a direct channel?
A) The products are complex and require extensive after-sales service. B) The products are intended for business-to-business markets rather than consumer markets. C) At least one marketing intermediary takes ownership of the products and controls distribution. D) Telemarketing and digital marketing are an integral part of the distribution system. E) The marketing channel uses one or more intermediaries who are a part of the company.
Answer the following statements true (T) or false (F)
1. Luis, the sales manager of IT Sales, mentioned to his assistant, Marla, "I just got off the phone with one of our best customers and he told me about quite a few customer service issues, and I'm glad he took the time to call. You know, most people will not call a company when they have a problem; they just tell friends, family, and coworkers." This statement about who customers call when complaining about faulty customer service is accurate. 2. The rational model assumes that managers have complete information, are able to make an unemotional analysis, and are able to make the best decision for the organization. 3. Nonrational models of decision making assume that managers have complete information and are able to make the best decision for the organization. 4. With satisficing, managers look for alternatives until they find one that is satisfactory, not optimal.
Marketers of seasonal products tend to emphasize
A. personal selling. B. word-of-mouth communication. C. public relations. D. sales promotion. E. advertising.
Which of the four schools of thought views work as "unpleasant" and lacking in rewards other than making enough money to purchase the goods and services one desires?
A. Mainstream economics. B. Human resource management. C. Industrial relations. D. Critical industrial relations.