The leading advertiser, spending about $5.2 billion annually for mass media ads, is

A) General Motors.
B) Verizon.
C) Procter & Gamble.
D) Ford.


Answer: C

Communication & Mass Media

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What kind of messages are usually produced or distributed by large organizations or industries in the business of mass communication?

a. mass-mediated b. culture-controlled c. collective d. diverse

Communication & Mass Media

The typical unit of measurement for a publication’s website is unique users

Indicate whether the statement is true or false.

Communication & Mass Media

An audience that believes the crisis is not the organization’s fault, but thinks the results of the crisis are severe is a(n) ________ audience

a) bemused b) concerned c) animated d) antagonistic

Communication & Mass Media

Because the preparation outline is too wordy, the presentation outline should use a different structure

than the preparation outline. Indicate whether the statement is true or false

Communication & Mass Media