The leading advertiser, spending about $5.2 billion annually for mass media ads, is
A) General Motors.
B) Verizon.
C) Procter & Gamble.
D) Ford.
Answer: C
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What kind of messages are usually produced or distributed by large organizations or industries in the business of mass communication?
a. mass-mediated b. culture-controlled c. collective d. diverse
The typical unit of measurement for a publication’s website is unique users
Indicate whether the statement is true or false.
An audience that believes the crisis is not the organization’s fault, but thinks the results of the crisis are severe is a(n) ________ audience
a) bemused b) concerned c) animated d) antagonistic
Because the preparation outline is too wordy, the presentation outline should use a different structure
than the preparation outline. Indicate whether the statement is true or false