Federal diversity jurisdiction requires that litigants be residing in at least three different states
a. True
b. False
Indicate whether the statement is true or false
False
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The first step of an advertising management program is to:
A) review the role of advertising in the IMC effort B) select an in-house or external advertising agency C) develop an advertising campaign management strategy D) prepare a creative brief
Which of the following is the type of advertising that the media run free of charge?
A) product advertisements B) advocacy advertisements C) public service advertisements D) institutional advertisements E) local advertisements
Alliances can help partners control ______ because they imply that two or more organizations work together and share, for example, investment in crucial technologies.
a. Risk b. Employees c. Infrastructure d. Technology
In the context of international trade, India, China, and the Philippines attract multibillion-dollar investments because:
A. they are more developed than any other developed country in the world. B. they have a large cohort of technically skilled university graduates who work for about one-fifth the pay of comparable American workers. C. the value of euro is lower in the Asian market than in the American market. D. the level of risk associated with establishing business relationships with firms belonging to the Asian market is minimal.