The least costly way of consumer-goods market testing is ________
A) simulated test marketing
B) controlled test marketing
C) a few test markets
D) sales-wave research
E) test marketing in 25 percent of the country
D
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Beckham Corporation has 3,000 shares of $100 par value, 7 percent cumulative preferred stock, and 10,000 shares of $10 par value common stock outstanding during its first five years of operation. Beckham Corporation paid cash dividends as follows: 2006, $17,000; 2007, $0; 2008, $65,000; 2009, $30,000; 2010, $15,000 . The amount of dividends received by the preferred stockholders during 2008 was
a. $65,000. b. $46,000. c. $25,000. d. $18,000.
How does a company acquire certification that it has produced a cradle-to-cradle product?
a. It receives certification from a qualified third party. b. It employs a self-certification process. c. The federal government certifies the product. d. The appropriate state governmental authority certifies it.
What are the different terms used in electronic contracting?
What will be an ideal response?
The best goodwill messages concentrate on the five Ss. Which of the following is not one of the five Ss?
A) Specific B) Savvy C) Spontaneous D) Short