An advantage of teams in an organization is that they enable the organization to shed its
A. functionality.
B. bureaucracy.
C. flexibility.
D. technocracy.
E. responsiveness.
Answer: B
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Decay effects occur when a company's advertisements have become old or boring
Indicate whether the statement is true or false
Which of the following would most likely improve coordination between marketing and sales?
A) Salespeople should directly participate in the development of new products. B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge. C) The sales force should strategize promotional strategies and be the primary decision makers about marketing. D) Marketing managers should field test new promotion strategies before the sales team. E) The marketing and the sales departments should conduct annual job rotations.
Demand planning has a ______ time horizon, while managing consumer demand focuses on the ______.
a. long-term, short term b. short-term, long term c. short-term, short term d. long-term, long term
Which of the following questions is an example of how managers can use BI to answer tough business questions?
A. Where is the business going? B. Where is the business now? C. Where has the business been? D. All of these.