Coupons have questionable success as an incentive for consumers to try a new brand or product for all of the following reasons except
A. About three-fourths of coupons are redeemed by people already using the brand on the coupon.
B. Because so many manufacturers offer them, consumers have learned not to buy without some incentive, whether that pertains to a coupon, a rebate, or a refund.
C. Brand loyalty among heavy coupon users has diminished.
D. Coupons reward current product users, win back former users, and encourage purchases in larger quantities.
E. Many consumers will redeem coupons only for products they would buy anyway.
Answer: D
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