Fred Wiersema's book The New Market Leaders states that marketers will continue to have more power than customers in both B2B and B2C markets.
Answer the following statement true (T) or false (F)
False
Fred Wiersema, in his book The New Market Leaders, builds a powerful case that the balance of power is shifting between marketers and their customers, both in business-to-consumer (B2C/end user) markets and business-to-business (B2B) markets. Wiersema's central point is that not only is a customer orientation desirable, but also in today's market it is a necessity for survival.
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